PAID MEDIA
Google Ads and Meta campaigns, account audits, bidding and optimisation.
TOM ROWLEY · PERSONAL RÉSUMÉINTO THE
CHRISTCHURCH, NZ · DIGITAL PERFORMANCE MANAGER
INTO THE
DIGITAL
JUNGLE.
Digital marketing. Analytics. Practical AI.
A little about me, my skills, and where I’ve been.
LEVEL 01 — THE CANOPY↓ THE ADVENTURE CONTINUES
LEVEL 02 / THE TOOLKITGOOD INSTINCTS.
GOOD INSTINCTS.
BETTER NUMBERS.
I’m Tom. I lead digital performance at Empire9.
This is my personal résumé — a small snapshot of what I do.
ANALYTICS
GA4, conversion tracking and reporting that make performance easier to understand.
AI & WORKFLOWS
Practical AI workflows, reusable skills and knowledge systems for everyday work.
SEO & SEARCH
SEO audits, Search Console analysis and finding useful content opportunities.
MEDIA PLANNING
Campaign planning, budgets and prioritising where the next test belongs.
AD COPY
Clear ad copy, creative testing and organised campaign assets.
✦
TOOLKIT UNLOCKED
✦LEVEL 03 / EXPERIENCEA FEW STOPS
A FEW STOPS
ALONG THE WAY.
Across New Zealand and the UK.
Agency, in-house, and plenty of hands-on exploring.
CHRISTCHURCH, NZ
CURRENT ROLEEmpire9
Digital Performance Manager
CHRISTCHURCH, NZ
✓MCP New Zealand
Communications & Relationship Manager
CANTERBURY, NZ
✓Happy Monday
Head of Digital Marketing
GLOBAL
✓Link Engine Management
Digital Marketing Specialist
WATCH YOUR STEP
KEEP GOING. THE GOOD STUFF IS AHEAD.
YOU MADE IT.
LET’S TALK.
That’s a little about me.
You can find more about my work, or say hello, on LinkedIn.